Demand-Side Platform (DSP): A DSP is a software system that lets ad buyers to buy and bid in real-time to show their online ads and manage their ad inventories. The ability to choose which ad to purchase enables advertisers to target their intended customer circles. Like a paid search, DSP lets users optimize their strategies using …
WHAT IS SEO? Search engine optimization, or SEO, is the process of optimizing your website to increase your rankings on Google or any relevant search engine for key terms/words related to your business. SEO is one of the most effective digital marketing tactics you can invest your time into, and there are a variety of …
IGC means influencer generated contents. A decennary ago, the influencer marketing arena was saturated with celebrities and a few dedicated bloggers. Now, it seems like we’ve seen social media influencers rise, filled the market, and even get caught up in tricks to boost social media metrics. If you’ve started research on influencer marketing previously, you may …
You may have been told this sometimes. This is music to your ears. First, this sentence means sad news. But, actually it’s the best thing that you can be told as a professional. Because it will save you time, efforts, and future frustrations. When a potential client tells you that they “don’t have a budget for your …
