WHAT IS SEO? Search engine optimization, or SEO, is the process of optimizing your website to increase your rankings on Google or any relevant search engine for key terms/words related to your business. SEO is one of the most effective digital marketing tactics you can invest your time into, and there are a variety of …
IGC means influencer generated contents. A decennary ago, the influencer marketing arena was saturated with celebrities and a few dedicated bloggers. Now, it seems like we’ve seen social media influencers rise, filled the market, and even get caught up in tricks to boost social media metrics. If you’ve started research on influencer marketing previously, you may …
